6 Day Series

Event Venue Dressing

"Six Day London is one of the worlds top track cycling events and being based in the worlds most iconic velodrome means we always need to strive to..."

Six Day London needed a creative signage partner to collaborate with their design

team in delivering a comprehensive event branding solution. We provided a seamless

blend of internal and external branding that elevated the fan experience transforming

Lee Valley into an electrifying venue. From trackside visuals, wayfinding systems,

engaging fan zones and sponsor hubs, every detail was designed to create a

captivating event for both spectators and riders.

  • 160sqm of on-track painting
  • 250 metres of sponsor boards
  • 3 miles of mesh banners
  • 500 wayfinding signs
  • 400+ metres of tier branding
  • Athlete & lounge areas branded
“Six Day London is one of the worlds top track cycling events and being based in the worlds most iconic velodrome means we always need to strive to produce an iconic branded event. Having worked with HD for the previous 3 seasons we have a partner that understands our vision, brings new ideas to the table and delivers to the highest quality (even going beyond what was agreed) to make sure we are ready on opening night to welcome the world to London.”

6 Day Operations Manager

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