The PFA Pre-Season Camp is a flagship initiative supporting out-of-contract players with a high performance training environment over the summer. With over 100 players signing new professional deals off the back of the 2024 programme, this year’s 10 week camp needed to be bigger, better and more visually impactful.

The PFA turned to HD to help bring their vision to life and create an environment that felt professional, energising and player focused.

From pitch to recovery zone, we were tasked with delivering a comprehensive branding package that would elevate the entire experience.

• 72 freestanding perimeter boards
• Feather flags
• Branded dugouts
• Window graphics
• Wall graphics
• Totem signs
• Freestanding media backdrops
• Custom printed mats

It was fantastic to see the PFA’s vision come to life and to see the space being used daily by players who are pushing for their next opportunity.